Should every retail company integrate mobile technology to their marketing strategy?

Recent studies show that shoppers are using their phones to access websites and apps more than ever before, of those surveyed 33% said they used their phone to access a retail website, and a further 26% said they would be accessing retail websites in the future. Kevin Ertell, vice president of retail strategy at ForeSee, said that “Any retailer not actively working to develop, measure and refine its mobile experience is leaving money on the table for competitors.” That is why mobile technology is vital to businesses.

Customers’ satisfaction with mobile websites and apps also impacts their future purchase intent, loyalty and recommendations across all channels.

Mobile Technology – Our strategy

Citipro have just integrated a marketing strategy with one of their clients that includes all social media channels as well as mobile device technology. The client is using various communication channels to reach out to their customers and engage them in a meaningful and useful manner, and it all works very well together. Here’s what Citipro implemented into their strategy:

  • Mobile Coupons – Customers get exclusive offers up to five times a month via text message and when they’re ready to redeem, they just show the coupon barcode on their smartphone for the cashier to scan.
  • Mobile Purchases – A mobile optimized checkout on the smartphone app allows customers to make purchases anywhere.
  • Barcode Scanner – If you’re at a store and want to learn more about a product or add it to a list, just scan the barcode with your built-in camera to view item details, read reviews, or reload your registry.
  • Shopping Lists – The app makes it easy to make a shopping list. Customers can drag products from the weekly ad or create their own custom items, then e-mail the list and shop from it on their smartphone.
  • Mobile Gift Cards – Customers can save, gift or share their customers Gift Cards, view card balances and use it to shop online or in stores.

Integrate mobile device technology is going to be evitable for every retail business at some point to integrate into their marketing strategy and engage customers across all social media channels in a meaningful and useful manner.

Contact us to discuss how your business can develop your mobile marketing to deliver an enrich communication experience to consumers and make it easier for them to purchase from you and be loyal to your brand and therefore increases your profits!