It is critical to the success of your web site to carefully consider your goals and objectives. So, planning your website should be done wisely and carefully. At the early stages of the design process, you need to define the goals and purposes of the web site. Important considerations to make are:

  • Are you trying to promote a product or service or trying to drive people to buy from you
  • Who is your target audience?
  • Who will be using this site?
  • What will the users (audience) do when they visit your site?
  • What information or content is needed? How will you collect this information?

We will work with you to understand your business and help define your web site goals when planning your website. Once your goals are defined, we will prepare a proposal based upon the work involved.

Furthermore, upon your approval, we will begin working on some web site mockups and defining the web site architecture (navigation).

Materials to be included in your web site should be provided as soon as possible. For examples include your logo, images, brochures, photos.

The layout, design and overall aesthetics play a very important role in the overall popularity and success of your web page. It is also very important to consider elements such as the amount and size of images used in your site, the number of links used, your target audience etc.


We take the worry out of building and setting up a web site. For more information on how to set up your website, improve traffic flow to your website, increase sales from the web, or to manage customer relations from the web contact us.