Establishing your website objective
The key question you should be asking yourself when developing a website is “Why do I want a website?”. Having an online presence is no longer a business objective for developing a website. This should be a given. The first place people generally go to, to learn about a businesses is online.
The most typical objectives of a website are to:
- Market your brand
- Create leads by driving traffic to your website
- Make your business available and sell online
- To provide information
- To automate business processes
- Engage customers
Once you have decided the real purpose of your site, then many other aspects will flow from the key question:
- What will your website do?
- Who is your target audience?
- How will you attract your target audience?
- How will you “convert” a visitor once they visit your site to do business or to otherwise interact with your
- How will you keep bringing back previous visitors?
By the time you develop your website, chances are that there is already someone competing for your target market.
- Who is your competition?
- What are your competitors doing to reach your target audience?
- How successful are your competitors with their website strategy?
- How can you improve your website strategy better over the competitions?
In answering these questions it is important to find the right “partner” to not only help you develop your website, but to be able to help develop your strategy in achieving your website goals. Contact our team and speak to a website strategist to help develop your strategy.
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