How can SMS marketing improve your business?
SMS marketing is now one of the most popular ways to market. The success of “text marketing” is due to the large number of mobile phone users in the world. Before starting a campaign you need to consider a few important factors that will ensure your SMS campaign is successful.
First you need to be sure to be targeting the correct audience, who would be customers who have registered their details in your store/office or on your website; it can also be numbers you have gathered from direct mail, campaign or even in a seminar.
There is high potential in SMS marketing, passing information to mass population is being used by businesses, politicians and even local churches. SMS campaigns are also being used to choose the winners of television shows and competitions. The reason text marketing is so popular is due to the low cost compared to other methods of marketing and how easy it is to set up. The software for the SMS marketing allows you to send texts across all operators.
SMS is marketing is low cost and effective
When the text is sent, it reaches the prospective customer within 30 seconds, and the majority of phone users will read the marketing text, and around a quarter will respond, and around 10% will become an actual customer, the revenue generated from this will be substantial.
Content is very important when you start your mobile marketing campaign, its need to be interesting in order for the prospective customer to take notice, although it should not be exaggerated. A quick short to the point message is all that is required in order for the customer to be excited and respond. Avoid the SMS text to look like SPAM, this can kill the aim of the marketing campaign.
Due to mobile devices having improved features, mobile marketing has increased, giving SMS marketing a moving target audience and a younger target group of customers. Innovative ideas are encouraging customer to simply reply to the text and they are getting discounts on anything from pizzas to movie tickets.If you want to increase revenue and take your business to the next level then SMS marketing is one of the most effective ways to target customer groups with a smaller budget than a conventional marketing campaign.
Our client’s have had great success in using our SMS services for thier business. We have integrated SMS technology with clients systems to give them the ability to send text messages from their databases, email or from their websites. Our SMS messaging technologies are managed throough our SMSmessageing department. For more information contact us